About Me

I am Associate Creative Director of TOLD,
a branding and strategy agency based in Riyadh, Saudi Arabia. 

I see myself as a creative leader with a strategic mind, with a deep interest in generating communication solutions for organizations through a structured process of empathy, concept creation, execution and delivery. 

“Experienced in multiple creative fields, I use the power of creativity, passion and leadership as agents of value and change”

My Story
I am a multidisciplinary creative with a bachelor's degree in Fine Arts from the Pontificia Universidad Católica del Perú, and have participated in 5 collective exhibitions and presented my first solo exhibition in Lima, Perú in the year 2014.

With over 10 years of experience in the field of branding and art direction and having won two Latin American Design Awards as Design Director for Sed: Studio, my philosophy is to create strategy-based innovative and creative communication solutions with a strong conceptual background, for a wide range of industries over print, digital, and experiential platforms.

I live in Saudi Arabia since 2018 and it has been an amazing cultural and professional experience. My understanding of culture, communication and creativity have been enriched through witnessing and participating in the country's journey to its future vision.

As Associate Creative Director of TOLD, I am focused on research, strategy, concept creation, and carefully crafted design as a way to enrich the brand experience and create unique brand stories for our clients.

Download my portfolio here
and my CV here.

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