About Me

I am Creative Director of IMAGINATION Saudi Arabia, a global Brand Experience Agency based in London, United Kingdom.

I see myself as a creative leader with a strategic mind, with a deep interest in generating communication solutions for organizations through a structured process of empathy, concept creation, execution and delivery. 

“Experienced in multiple creative fields, I use the power of creativity, passion and leadership as agents of value and change”

My Story
With over a decade of creative industry experience, I take charge of leading and guiding creative teams to deliver exceptional brand experiences.

I am a multidisciplinary creative with a bachelor's degree in Fine Arts from the Pontificia Universidad Católica del Perú, and have participated in 5 collective exhibitions and presented my first solo exhibition in Lima, Perú in the year 2014.

With over 10 years of experience in the field of branding and art direction and having won two Latin American Design Awards as Design Director for Sed: Studio, my philosophy is to create strategy-based innovative and creative communication solutions with a strong conceptual background, for a wide range of industries over print, digital, and experiential platforms.

I live in Saudi Arabia since 2018 and it has been an amazing cultural and professional experience. My understanding of culture, communication and creativity have been enriched through witnessing and participating in the country's journey to its future vision.

As Creative Director of IMAGINATION, my primary responsibilities include strategic creative direction, conceptualization, and overseeing the execution of storytelling, research, graphic and spatial design, and purpose-driven ideation.

Download my portfolio here
and my CV here.

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